Yeah, I haven’t been to Cancun since 2009, but back then I paid $12-15/cigar at La Casa, which was in a small outdoor mall across from my hotel. In the city, there was also a small shop in an indoor mall where a woman was handrolling inexpensive Mexican cigars. Worth trying but very sweet tobacco, which isn’t what I want in a cigar.
The outdoor “marketplace” stalls in town should be the last place you look for a good cigar.